Command & Control Software: Make/Buy Decisions

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On any given night, you can find me exploring the crevices of my refrigerator, musing on the presence of eight bottles of hot sauce and zero intentional vegetation. Subsequently, 15 minutes later, you’ll find me at Chipotle, ordering my usual: steak-bowl, no beans, and literally everything else.

If a product conveniently fits my lifestyle needs, I don’t see the value in investing unnecessary time and money in order to replicate it. Kinesis is the world’s first robotic control system for enterprise clients and defense customers.  It is the result of decades of collective research designed to anticipate user needs as they relate to cost-effectiveness, training and support, and scalability.


When considering the scope and complexity of developing enterprise-level software, even modest estimates quickly reach six figures. In the case of robotic software, the volume of data management, and navigation and control capabilities is considerable. This level of sophistication requires serious investment in coding, testing, and validation. In many cases, commercially available software solutions can pay to achieve payback after it’s first deployment with compounded saving thereafter.

Additionally, commercially available control software eliminates the need for a lengthy dialogue on software specs.  Solutions like Kinesis enable users to optimize another valued resource, their time. If a product meets multiple business needs and client goals, it is hard to justify pouring the time and man-hours into designing a comparable product.

Support Resources

As Kinesis occupies a relatively unexplored field of robotic control systems for UxV users, another advantage of choosing becomes clear: the subject matter expertise and value of product support offered by the vendor. A team devoted to the research and execution of advanced technology is going to take steps to ensure that its users are educated and equipped to properly and efficiently use the product. SaaS companies are well aware of the fact that if they want to keep their customers, it is vital that they feel they can successfully navigate the product.

When a customer picks the “buy” path for software solutions they’re not just buying the product, but also the support resources for that product. A new role emerging in the tech world seeks to bridge the gap between technical complexity and customer success: the Customer Success Representative/Manager/Agent. Like Puff Daddy, it has many names, but a person in this role essentially uses tutorials, help center articles, real-time chat, and other mediums in order to best enable the customer to get as much practical use from the software as possible.

The Cloud

Products engineered using cloud computation yield many benefits, as is in the case of Kinesis. Growing in popularity for data processing, sharing, and storage infrastructure services, cloud computing plays an integral role in the ROS ecosystem.

Anticipating the unpredictable and fluid needs of their customers, platforms built on cloud computing offer their customers scalability, as the needs of their workflow change. Acting as an intermediary between the user and the server, the cloud-based Kinesis dashboard supports software updates, custom analytics, and deep learning. The team behind Kinesis leverages their collective experience in order to anticipate and meet the needs of their customers, and in doing so, builds a strong case for employing proven off-the-shelf control software solutions.

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